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The differences between content coordinators and content creators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content coordinator and a content creator. Additionally, a content creator has an average salary of $61,988, which is higher than the $47,370 average annual salary of a content coordinator.
The top three skills for a content coordinator include digital content, digital marketing and web content. The most important skills for a content creator are content creation, instagram, and digital content.
| Content Coordinator | Content Creator | |
| Yearly salary | $47,370 | $61,988 |
| Hourly rate | $22.77 | $29.80 |
| Growth rate | 8% | 13% |
| Number of jobs | 24,617 | 9,142 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Average age | 42 | 37 |
| Years of experience | 4 | 4 |
As content coordinators, it is their job to help manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. They support the digital team with the content of the website, structure, and training of staff in using the content management system. Their role is not limited to website managing also to assist with monitoring social media posting and generating digital analytics and metrics. They should also be quick in responding to emergency situations, such as a crash website or network failure.
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
Content coordinators and content creators have different pay scales, as shown below.
| Content Coordinator | Content Creator | |
| Average salary | $47,370 | $61,988 |
| Salary range | Between $32,000 And $69,000 | Between $38,000 And $99,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | NVIDIA | |
| Best paying industry | - | Internet |
There are a few differences between a content coordinator and a content creator in terms of educational background:
| Content Coordinator | Content Creator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Harvard University |
Here are the differences between content coordinators' and content creators' demographics:
| Content Coordinator | Content Creator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 41.5% Female, 58.5% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.4% Asian, 5.4% White, 66.2% American Indian and Alaska Native, 0.6% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 9% |