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The differences between content coordinators and content specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a content coordinator, becoming a content specialist takes usually requires 4-6 years. Additionally, a content specialist has an average salary of $66,018, which is higher than the $47,370 average annual salary of a content coordinator.
The top three skills for a content coordinator include digital content, digital marketing and web content. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Content Coordinator | Content Specialist | |
| Yearly salary | $47,370 | $66,018 |
| Hourly rate | $22.77 | $31.74 |
| Growth rate | 8% | 19% |
| Number of jobs | 24,617 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
As content coordinators, it is their job to help manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. They support the digital team with the content of the website, structure, and training of staff in using the content management system. Their role is not limited to website managing also to assist with monitoring social media posting and generating digital analytics and metrics. They should also be quick in responding to emergency situations, such as a crash website or network failure.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Content coordinators and content specialists have different pay scales, as shown below.
| Content Coordinator | Content Specialist | |
| Average salary | $47,370 | $66,018 |
| Salary range | Between $32,000 And $69,000 | Between $52,000 And $83,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | NVIDIA | Meta |
| Best paying industry | - | Health Care |
There are a few differences between a content coordinator and a content specialist in terms of educational background:
| Content Coordinator | Content Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between content coordinators' and content specialists' demographics:
| Content Coordinator | Content Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 41.5% Female, 58.5% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.4% Asian, 5.4% White, 66.2% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |