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The differences between content coordinators and content writers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a content coordinator, becoming a content writer takes usually requires 1-2 years. Additionally, a content writer has an average salary of $58,918, which is higher than the $47,370 average annual salary of a content coordinator.
The top three skills for a content coordinator include digital content, digital marketing and web content. The most important skills for a content writer are digital marketing, wordpress, and web content.
| Content Coordinator | Content Writer | |
| Yearly salary | $47,370 | $58,918 |
| Hourly rate | $22.77 | $28.33 |
| Growth rate | 8% | 4% |
| Number of jobs | 24,617 | 19,621 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 4 | 2 |
As content coordinators, it is their job to help manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. They support the digital team with the content of the website, structure, and training of staff in using the content management system. Their role is not limited to website managing also to assist with monitoring social media posting and generating digital analytics and metrics. They should also be quick in responding to emergency situations, such as a crash website or network failure.
The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.
Content coordinators and content writers have different pay scales, as shown below.
| Content Coordinator | Content Writer | |
| Average salary | $47,370 | $58,918 |
| Salary range | Between $32,000 And $69,000 | Between $40,000 And $84,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | NVIDIA | Cisco |
| Best paying industry | - | Finance |
There are a few differences between a content coordinator and a content writer in terms of educational background:
| Content Coordinator | Content Writer | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Most common major | Communication | English |
| Most common college | Northwestern University | Massachusetts Institute of Technology |
Here are the differences between content coordinators' and content writers' demographics:
| Content Coordinator | Content Writer | |
| Average age | 42 | 42 |
| Gender ratio | Male, 41.5% Female, 58.5% | Male, 39.8% Female, 60.2% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.4% Asian, 5.4% White, 66.2% American Indian and Alaska Native, 0.6% | Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 16% |