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Content coordinator vs public relations coordinator

The differences between content coordinators and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content coordinator and a public relations coordinator. Additionally, a content coordinator has an average salary of $47,370, which is higher than the $46,225 average annual salary of a public relations coordinator.

The top three skills for a content coordinator include digital content, digital marketing and web content. The most important skills for a public relations coordinator are press releases, facebook, and twitter.

Content coordinator vs public relations coordinator overview

Content CoordinatorPublic Relations Coordinator
Yearly salary$47,370$46,225
Hourly rate$22.77$22.22
Growth rate8%8%
Number of jobs24,61735,324
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 83%
Average age4242
Years of experience44

What does a content coordinator do?

As content coordinators, it is their job to help manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. They support the digital team with the content of the website, structure, and training of staff in using the content management system. Their role is not limited to website managing also to assist with monitoring social media posting and generating digital analytics and metrics. They should also be quick in responding to emergency situations, such as a crash website or network failure.

What does a public relations coordinator do?

A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.

Content coordinator vs public relations coordinator salary

Content coordinators and public relations coordinators have different pay scales, as shown below.

Content CoordinatorPublic Relations Coordinator
Average salary$47,370$46,225
Salary rangeBetween $32,000 And $69,000Between $35,000 And $60,000
Highest paying CitySeattle, WAWashington, DC
Highest paying stateWashingtonVirginia
Best paying companyNVIDIAShiseido
Best paying industry-Health Care

Differences between content coordinator and public relations coordinator education

There are a few differences between a content coordinator and a public relations coordinator in terms of educational background:

Content CoordinatorPublic Relations Coordinator
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Content coordinator vs public relations coordinator demographics

Here are the differences between content coordinators' and public relations coordinators' demographics:

Content CoordinatorPublic Relations Coordinator
Average age4242
Gender ratioMale, 41.5% Female, 58.5%Male, 24.3% Female, 75.7%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.4% Asian, 5.4% White, 66.2% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between content coordinator and public relations coordinator duties and responsibilities

Content coordinator example responsibilities.

  • Conceptualize, create, and currently manage YouTube channel.
  • Manage and modify HTML code to update company CMS on daily basis.
  • Launch and manage four Instagram profiles that garner a total of 21K followers and counting.
  • Manage daily social marketing initiatives for CPTV by tweeting promotions and updating the Facebook page.
  • Monitor and manage campaign social media platforms such as Facebook and YouTube for content, security threats, and voter interaction.
  • Add dynamic functionality to existing static site using XML, PHP, Javascript, CSS, and MySQL.3.
  • Show more

Public relations coordinator example responsibilities.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Show more

Content coordinator vs public relations coordinator skills

Common content coordinator skills
  • Digital Content, 8%
  • Digital Marketing, 6%
  • Web Content, 6%
  • Instagram, 5%
  • Video Content, 4%
  • Facebook, 4%
Common public relations coordinator skills
  • Press Releases, 25%
  • Facebook, 6%
  • Twitter, 5%
  • Instagram, 4%
  • PowerPoint, 3%
  • Event Planning, 3%

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