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The differences between content coordinators and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content coordinator and a public relations coordinator. Additionally, a content coordinator has an average salary of $47,370, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a content coordinator include digital content, digital marketing and web content. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Content Coordinator | Public Relations Coordinator | |
| Yearly salary | $47,370 | $46,225 |
| Hourly rate | $22.77 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,617 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
As content coordinators, it is their job to help manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. They support the digital team with the content of the website, structure, and training of staff in using the content management system. Their role is not limited to website managing also to assist with monitoring social media posting and generating digital analytics and metrics. They should also be quick in responding to emergency situations, such as a crash website or network failure.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Content coordinators and public relations coordinators have different pay scales, as shown below.
| Content Coordinator | Public Relations Coordinator | |
| Average salary | $47,370 | $46,225 |
| Salary range | Between $32,000 And $69,000 | Between $35,000 And $60,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | Virginia |
| Best paying company | NVIDIA | Shiseido |
| Best paying industry | - | Health Care |
There are a few differences between a content coordinator and a public relations coordinator in terms of educational background:
| Content Coordinator | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between content coordinators' and public relations coordinators' demographics:
| Content Coordinator | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 41.5% Female, 58.5% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.4% Asian, 5.4% White, 66.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |