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The differences between content coordinators and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content coordinator and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $47,370 average annual salary of a content coordinator.
The top three skills for a content coordinator include digital content, digital marketing and web content. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Content Coordinator | Social Media Specialist | |
| Yearly salary | $47,370 | $51,584 |
| Hourly rate | $22.77 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,617 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
As content coordinators, it is their job to help manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. They support the digital team with the content of the website, structure, and training of staff in using the content management system. Their role is not limited to website managing also to assist with monitoring social media posting and generating digital analytics and metrics. They should also be quick in responding to emergency situations, such as a crash website or network failure.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Content coordinators and social media specialists have different pay scales, as shown below.
| Content Coordinator | Social Media Specialist | |
| Average salary | $47,370 | $51,584 |
| Salary range | Between $32,000 And $69,000 | Between $38,000 And $68,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | Hawaii |
| Best paying company | NVIDIA | McKinsey & Company Inc |
| Best paying industry | - | Professional |
There are a few differences between a content coordinator and a social media specialist in terms of educational background:
| Content Coordinator | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between content coordinators' and social media specialists' demographics:
| Content Coordinator | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 41.5% Female, 58.5% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.4% Asian, 5.4% White, 66.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |