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The differences between content managers and content specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a content manager, becoming a content specialist takes usually requires 4-6 years. Additionally, a content manager has an average salary of $75,124, which is higher than the $66,018 average annual salary of a content specialist.
The top three skills for a content manager include digital marketing, content strategy and content creation. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Content Manager | Content Specialist | |
| Yearly salary | $75,124 | $66,018 |
| Hourly rate | $36.12 | $31.74 |
| Growth rate | 10% | 19% |
| Number of jobs | 108,058 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Content managers and content specialists have different pay scales, as shown below.
| Content Manager | Content Specialist | |
| Average salary | $75,124 | $66,018 |
| Salary range | Between $50,000 And $111,000 | Between $52,000 And $83,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Health Care |
There are a few differences between a content manager and a content specialist in terms of educational background:
| Content Manager | Content Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | English | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content managers' and content specialists' demographics:
| Content Manager | Content Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 49.1% Female, 50.9% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |