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The differences between content managers and content strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a content manager, becoming a content strategist takes usually requires 2-4 years. Additionally, a content strategist has an average salary of $93,672, which is higher than the $75,124 average annual salary of a content manager.
The top three skills for a content manager include digital marketing, content strategy and content creation. The most important skills for a content strategist are content strategy, digital marketing, and digital content.
| Content Manager | Content Strategist | |
| Yearly salary | $75,124 | $93,672 |
| Hourly rate | $36.12 | $45.03 |
| Growth rate | 10% | 13% |
| Number of jobs | 108,058 | 14,660 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 37 |
| Years of experience | 10 | 4 |
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
Content managers and content strategists have different pay scales, as shown below.
| Content Manager | Content Strategist | |
| Average salary | $75,124 | $93,672 |
| Salary range | Between $50,000 And $111,000 | Between $67,000 And $129,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a content manager and a content strategist in terms of educational background:
| Content Manager | Content Strategist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | English | English |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between content managers' and content strategists' demographics:
| Content Manager | Content Strategist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 49.1% Female, 50.9% | Male, 44.3% Female, 55.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 9% |