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The differences between creative services managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative services manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $78,567 average annual salary of a creative services manager.
The top three skills for a creative services manager include graphic design, project management and photography. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Creative Services Manager | Senior Manager Of Marketing | |
| Yearly salary | $78,567 | $118,350 |
| Hourly rate | $37.77 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,897 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Creative Services Managers are experienced employees with a creative streak and a strong design background. They are usually assigned to workgroups or special projects related to branding and other similar concepts. They are heavily involved in the planning stage of the project or program. A Corporate Services Manager may be directly hired by the company or outsourced from an advertising agency. They are in charge of managing the branding, choosing the best design elements for the project, and creating design palettes.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Creative services managers and senior managers of marketing have different pay scales, as shown below.
| Creative Services Manager | Senior Manager Of Marketing | |
| Average salary | $78,567 | $118,350 |
| Salary range | Between $53,000 And $115,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Apple | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a creative services manager and a senior manager of marketing in terms of educational background:
| Creative Services Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Graphic Design | Marketing |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative services managers' and senior managers of marketing' demographics:
| Creative Services Manager | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.1% Female, 50.9% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |