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Customer advisor vs customer service liaison

The differences between customer advisors and customer service liaisons can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer advisor and a customer service liaison. Additionally, a customer service liaison has an average salary of $36,143, which is higher than the $32,515 average annual salary of a customer advisor.

The top three skills for a customer advisor include excellent interpersonal, persuasion and multitasking. The most important skills for a customer service liaison are strong customer service, patients, and phone calls.

Customer advisor vs customer service liaison overview

Customer AdvisorCustomer Service Liaison
Yearly salary$32,515$36,143
Hourly rate$15.63$17.38
Growth rate-4%-4%
Number of jobs217,369206,705
Job satisfaction--
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 54%
Average age4040
Years of experience1212

What does a customer advisor do?

A customer advisor is responsible for assisting customers with their inquiries and concerns regarding the company's goods and services. Customer advisors also coordinate with the sales and marketing team to sell services by reaching out to potential and existing clients to increase revenue resources and profits. Customer advisors document reports, resolve complaints, and process orders and payments. A customer advisor must have excellent organizational and communication skills to ensure the highest customer satisfaction and achieve the business' long-term goals and objectives.

What does a customer service liaison do?

Customer service liaisons are professionals who facilitate a working relationship between clients and an organization by providing excellent customer service. These liaisons must coordinate with the proper personnel to provide accurate answers for customers with concerns or questions. They must handle outgoing and incoming calls to provide positive client relations and ensure satisfaction. Customer service liaisons must also implement internal procedures and supervise technology updates to ensure all information records are organized for proper networking among employees and customers.

Customer advisor vs customer service liaison salary

Customer advisors and customer service liaisons have different pay scales, as shown below.

Customer AdvisorCustomer Service Liaison
Average salary$32,515$36,143
Salary rangeBetween $20,000 And $50,000Between $27,000 And $47,000
Highest paying CityLos Angeles, CAWashington, DC
Highest paying stateCaliforniaCalifornia
Best paying companyDellPwc
Best paying industryMediaTechnology

Differences between customer advisor and customer service liaison education

There are a few differences between a customer advisor and a customer service liaison in terms of educational background:

Customer AdvisorCustomer Service Liaison
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 54%
Most common majorBusinessBusiness
Most common college--

Customer advisor vs customer service liaison demographics

Here are the differences between customer advisors' and customer service liaisons' demographics:

Customer AdvisorCustomer Service Liaison
Average age4040
Gender ratioMale, 45.6% Female, 54.4%Male, 35.5% Female, 64.5%
Race ratioBlack or African American, 12.3% Unknown, 5.6% Hispanic or Latino, 21.4% Asian, 7.0% White, 53.1% American Indian and Alaska Native, 0.7%Black or African American, 11.8% Unknown, 5.5% Hispanic or Latino, 19.7% Asian, 7.0% White, 55.2% American Indian and Alaska Native, 0.8%
LGBT Percentage7%7%

Differences between customer advisor and customer service liaison duties and responsibilities

Customer advisor example responsibilities.

  • Collaborate with management to train new employees on company policies and procedures and manage customer concerns via LiveChat.
  • Work at the POS completing transactions.
  • Clean windows and vacuum store and work area.
  • Use the POS of sale system including inputting transactions.
  • Register new patients into the specialty pharmacy database by gathering patient/physician demographics, insurance, medication, and ICD-9 diagnosis information.
  • Make sure identify and communicate gaps/concerns in the RMA process and suggest solutions.
  • Show more

Customer service liaison example responsibilities.

  • Manage firm's business accounts, including billing, A/R, A/P, and tax issues
  • Manage cash balances and inventory stock accurately; ensure cleanliness of all work stations and guarantee excellent customer service.
  • Develop policies and procedures to implement current HIPAA protocols to protect digital data.
  • Develop a list of private physicians, psychiatrists, and psychologists who accept Medicaid assistance.
  • Process and file proper Medicaid billing, adjustments, and claims for payment and primary collections.
  • Develop and continually update training curricula, including scripts and talking points, PowerPoint presentations, and handouts.
  • Show more

Customer advisor vs customer service liaison skills

Common customer advisor skills
  • Excellent Interpersonal, 57%
  • Persuasion, 17%
  • Multitasking, 14%
  • Customer Satisfaction, 2%
  • Customer Service, 1%
  • Work Ethic, 1%
Common customer service liaison skills
  • Strong Customer Service, 61%
  • Patients, 16%
  • Phone Calls, 2%
  • Data Entry, 2%
  • Excellent Interpersonal, 2%
  • Outbound Calls, 1%

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