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The differences between customer liaisons and customer relations representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer liaison and a customer relations representative. Additionally, a customer liaison has an average salary of $58,459, which is higher than the $38,632 average annual salary of a customer relations representative.
The top three skills for a customer liaison include customer service, powerpoint and customer care. The most important skills for a customer relations representative are customer relations, customer complaints, and team-oriented environment.
Customer liaisons are professionals who act as the focal point to deal with customer problems, questions, or concerns by coordinating with the proper company personnel to provide accurate answers for them. They are required to handle inbound calls to resolve immediate issues while providing excellent customer service to members. They must manage concerns related to customer service so that they can maintain customer loyalty and encourage future business. Customer liaisons must also train all new staff members to handle a high volume of calls while maintaining positive service to clients.
A customer relations representative is responsible for providing the highest customer service by interacting with customers to respond to their inquiries and concerns, process their requests, and resolve their complaints. Customer relations representatives assist the customers with their needs by offering products and services according to their requirements and budget limitations. They may also sell newly launched products to the customers, discuss features and usability, and generate payments and delivery details. A customer relations representative must have excellent communication and organizational skills to maintain healthy business relationships with the customers to achieve the company's long-term goals and objectives.
Customer liaisons and customer relations representatives have different pay scales, as shown below.
| Customer Liaison | Customer Relations Representative | |
| Average salary | $58,459 | $38,632 |
| Salary range | Between $31,000 And $107,000 | Between $29,000 And $50,000 |
| Highest paying City | Newark, CA | New York, NY |
| Highest paying state | California | New Jersey |
| Best paying company | Analogic | Cook Children's Medical Center |
| Best paying industry | - | Finance |
There are a few differences between a customer liaison and a customer relations representative in terms of educational background:
| Customer Liaison | Customer Relations Representative | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 51% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between customer liaisons' and customer relations representatives' demographics:
| Customer Liaison | Customer Relations Representative | |
| Average age | 40 | 40 |
| Gender ratio | Male, 46.9% Female, 53.1% | Male, 29.8% Female, 70.2% |
| Race ratio | Black or African American, 12.0% Unknown, 5.3% Hispanic or Latino, 18.7% Asian, 6.4% White, 56.9% American Indian and Alaska Native, 0.7% | Black or African American, 11.5% Unknown, 5.4% Hispanic or Latino, 20.3% Asian, 6.3% White, 55.8% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 7% | 7% |