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Customer service representative vs associate

The differences between customer service representatives and associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, an associate has an average salary of $69,556, which is higher than the $32,260 average annual salary of a customer service representative.

The top three skills for a customer service representative include cleanliness, POS and data entry. The most important skills for an associate are customer service, sales floor, and patients.

Customer service representative vs associate overview

Customer Service RepresentativeAssociate
Yearly salary$32,260$69,556
Hourly rate$15.51$33.44
Growth rate-4%-
Number of jobs209,515569,041
Job satisfaction4-
Most common degreeHigh School Diploma, 33%Bachelor's Degree, 46%
Average age4041
Years of experience12-

What does a customer service representative do?

Customer service representatives are the first point of contact of the customers, acting as the frontiers of the company and help in driving customer loyalty and retention by leaving a great impression and resolving all of their concerns. They accommodate customer queries by providing useful and comprehensive information about any products or services. Some would use that as an opportunity to market and promote more sales. The most challenging issues they use to handle are customer complaints and processing of refunds and returns. They also assist in basic troubleshooting or accounts and payment setup with the use of specific guidelines or step by step procedures. At most, they help and solve customer issues on their own, but sometimes they would need support from supervisors or other departments.

What does an associate do?

Associates are typically entry-level positions for employees who are taking on their first job or organizational role. They are assigned to teams or departments that are related to their skills or educational background. They usually start with smaller tasks that may not seem as impactful but are still essential to the department. Associates are trained by more tenured team members on the ins and outs of the department and the organization. As they grow with the organization, they are given more responsibilities that directly impact the results of the department's initiatives as they work towards their goals.

Customer service representative vs associate salary

Customer service representatives and associates have different pay scales, as shown below.

Customer Service RepresentativeAssociate
Average salary$32,260$69,556
Salary rangeBetween $25,000 And $41,000Between $34,000 And $140,000
Highest paying CityDes Moines, WAWashington, DC
Highest paying stateWashingtonNew York
Best paying companyOracleSimpson Thacher & Bartlett
Best paying industryInsurance-

Differences between customer service representative and associate education

There are a few differences between a customer service representative and an associate in terms of educational background:

Customer Service RepresentativeAssociate
Most common degreeHigh School Diploma, 33%Bachelor's Degree, 46%
Most common majorBusinessBusiness
Most common college--

Customer service representative vs associate demographics

Here are the differences between customer service representatives' and associates' demographics:

Customer Service RepresentativeAssociate
Average age4041
Gender ratioMale, 30.5% Female, 69.5%Male, 50.4% Female, 49.6%
Race ratioBlack or African American, 11.6% Unknown, 5.2% Hispanic or Latino, 21.2% Asian, 6.3% White, 55.0% American Indian and Alaska Native, 0.7%Black or African American, 10.5% Unknown, 5.3% Hispanic or Latino, 18.3% Asian, 8.3% White, 57.0% American Indian and Alaska Native, 0.6%
LGBT Percentage7%7%

Differences between customer service representative and associate duties and responsibilities

Customer service representative example responsibilities.

  • Manage and plan escalations; assure HIPPA guidelines are followed for confidentially and privacy.
  • Maintain cleanliness and safety and assist patients as necessary.
  • Operate POS system and maintain exceptional and consistent customer service.
  • Exercise proofreading and basic math skills to maintain quality control over documents process
  • Work in customer service department entering information into customer relationship management (CRM).
  • Develop highly empathetic client relationships and earn reputation for exceeding good customer service rep goals.
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Associate example responsibilities.

  • Manage the sale of smoothies at different educational institutes while interacting with hundreds of students and ensuring their happiness and satisfaction.
  • Manage customer resolutions associate with flight reservations.
  • Lead the team by exemplify reliability through punctuality and personal integrity.
  • Help drive sales by providing excellent customer service in gourmet cheese, wine, beer, and coffee departments.
  • Utilize teamwork, communication, customer service, responsibility, and organizational skills.
  • Work according to ISO standards.
  • Show more

Customer service representative vs associate skills

Common customer service representative skills
  • Cleanliness, 10%
  • POS, 7%
  • Data Entry, 6%
  • Sales Floor, 6%
  • Customer Service, 5%
  • Home Health, 5%
Common associate skills
  • Customer Service, 16%
  • Sales Floor, 13%
  • Patients, 10%
  • Cleanliness, 8%
  • Windows, 4%
  • HR, 4%

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