Data product manager vs brand manager

The differences between data product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a data product manager and a brand manager. Additionally, a data product manager has an average salary of $117,599, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a data product manager include product management, BI and QA. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Data product manager vs brand manager overview

	Data Product Manager	Brand Manager
Yearly salary	$117,599	$97,789
Hourly rate	$56.54	$47.01
Growth rate	10%	10%
Number of jobs	189,532	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a data product manager do?

A data product manager is responsible for supervising the data flow within the product management process, ensuring that the data address the product's features and functionality. Data product managers analyze data statistics by conducting surveys and reviewing reports, adjusting business plans according to the results. They also coordinate with the clients to inform them of progress updates and assist with their additional requirements and requests. A data product manager must have excellent communication and organizational skills, especially in performing quality control procedures before releasing final product outputs.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Data product manager vs brand manager salary

Data product managers and brand managers have different pay scales, as shown below.

	Data Product Manager	Brand Manager
Average salary	$117,599	$97,789
Salary range	Between $87,000 And $158,000	Between $72,000 And $131,000
Highest paying City	San Francisco, CA	Parsippany-Troy Hills, NJ
Highest paying state	California	Rhode Island
Best paying company	Credit Karma	Meta
Best paying industry	Start-up	Manufacturing

Differences between data product manager and brand manager education

There are a few differences between a data product manager and a brand manager in terms of educational background:

	Data Product Manager	Brand Manager
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Data product manager vs brand manager demographics

Here are the differences between data product managers' and brand managers' demographics:

	Data Product Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 64.2% Female, 35.8%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between data product manager and brand manager duties and responsibilities

Data product manager example responsibilities.

Manage translation and QA testing of data warehouse software.
Align with customer need for market fundamentals, GIS layers, and infrastructure asset trackers by managing portfolio of custom datasets.
Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.
Contribute to and attend scrum activities (stand-ups, poker planning, sprint planning, sprint review, retrospective).
Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

Show more

Data product manager vs brand manager skills

Common data product manager skills

Product Management, 14%
BI, 12%
QA, 9%
Regression, 9%
Product Roadmap, 6%
Project Management, 5%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

Data Product Manager vs. similar jobs

Data Product Manager related careers

Data Product Manager related jobs

What similar roles do

Updated January 8, 2025

Browse executive management jobs

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z