Data product manager vs director, product marketing

The differences between data product managers and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a data product manager and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $117,599 average annual salary of a data product manager.

The top three skills for a data product manager include product management, BI and QA. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Data product manager vs director, product marketing overview

	Data Product Manager	Director, Product Marketing
Yearly salary	$117,599	$141,699
Hourly rate	$56.54	$68.12
Growth rate	10%	10%
Number of jobs	189,532	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a data product manager do?

A data product manager is responsible for supervising the data flow within the product management process, ensuring that the data address the product's features and functionality. Data product managers analyze data statistics by conducting surveys and reviewing reports, adjusting business plans according to the results. They also coordinate with the clients to inform them of progress updates and assist with their additional requirements and requests. A data product manager must have excellent communication and organizational skills, especially in performing quality control procedures before releasing final product outputs.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Data product manager vs director, product marketing salary

Data product managers and directors, product marketing have different pay scales, as shown below.

	Data Product Manager	Director, Product Marketing
Average salary	$117,599	$141,699
Salary range	Between $87,000 And $158,000	Between $97,000 And $205,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Credit Karma	Meta
Best paying industry	Start-up	Technology

Differences between data product manager and director, product marketing education

There are a few differences between a data product manager and a director, product marketing in terms of educational background:

	Data Product Manager	Director, Product Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Data product manager vs director, product marketing demographics

Here are the differences between data product managers' and directors, product marketing' demographics:

	Data Product Manager	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 64.2% Female, 35.8%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between data product manager and director, product marketing duties and responsibilities

Data product manager example responsibilities.

Manage translation and QA testing of data warehouse software.
Align with customer need for market fundamentals, GIS layers, and infrastructure asset trackers by managing portfolio of custom datasets.
Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.
Contribute to and attend scrum activities (stand-ups, poker planning, sprint planning, sprint review, retrospective).
Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Data product manager vs director, product marketing skills

Common data product manager skills

Product Management, 14%
BI, 12%
QA, 9%
Regression, 9%
Product Roadmap, 6%
Project Management, 5%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Data Product Manager
Data Product Manager vs Director, Product Marketing

Updated January 8, 2025

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