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Data product manager vs marketing manager/project manager

The differences between data product managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a data product manager and a marketing manager/project manager. Additionally, a data product manager has an average salary of $117,599, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a data product manager include product management, BI and QA. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Data product manager vs marketing manager/project manager overview

Data Product ManagerMarketing Manager/Project Manager
Yearly salary$117,599$78,368
Hourly rate$56.54$37.68
Growth rate10%10%
Number of jobs189,532187,949
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a data product manager do?

A data product manager is responsible for supervising the data flow within the product management process, ensuring that the data address the product's features and functionality. Data product managers analyze data statistics by conducting surveys and reviewing reports, adjusting business plans according to the results. They also coordinate with the clients to inform them of progress updates and assist with their additional requirements and requests. A data product manager must have excellent communication and organizational skills, especially in performing quality control procedures before releasing final product outputs.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Data product manager vs marketing manager/project manager salary

Data product managers and marketing manager/project managers have different pay scales, as shown below.

Data Product ManagerMarketing Manager/Project Manager
Average salary$117,599$78,368
Salary rangeBetween $87,000 And $158,000Between $56,000 And $109,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateCaliforniaNevada
Best paying companyCredit KarmaMeta
Best paying industryStart-upTechnology

Differences between data product manager and marketing manager/project manager education

There are a few differences between a data product manager and a marketing manager/project manager in terms of educational background:

Data Product ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Data product manager vs marketing manager/project manager demographics

Here are the differences between data product managers' and marketing manager/project managers' demographics:

Data Product ManagerMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 64.2% Female, 35.8%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between data product manager and marketing manager/project manager duties and responsibilities

Data product manager example responsibilities.

  • Manage translation and QA testing of data warehouse software.
  • Align with customer need for market fundamentals, GIS layers, and infrastructure asset trackers by managing portfolio of custom datasets.
  • Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.
  • Contribute to and attend scrum activities (stand-ups, poker planning, sprint planning, sprint review, retrospective).
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Data product manager vs marketing manager/project manager skills

Common data product manager skills
  • Product Management, 14%
  • BI, 12%
  • QA, 9%
  • Regression, 9%
  • Product Roadmap, 6%
  • Project Management, 5%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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