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Data product manager vs media manager

The differences between data product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a data product manager and a media manager. Additionally, a data product manager has an average salary of $117,599, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a data product manager include product management, BI and QA. The most important skills for a media manager are digital marketing, kpis, and media planning.

Data product manager vs media manager overview

Data Product ManagerMedia Manager
Yearly salary$117,599$96,475
Hourly rate$56.54$46.38
Growth rate10%10%
Number of jobs189,532110,888
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a data product manager do?

A data product manager is responsible for supervising the data flow within the product management process, ensuring that the data address the product's features and functionality. Data product managers analyze data statistics by conducting surveys and reviewing reports, adjusting business plans according to the results. They also coordinate with the clients to inform them of progress updates and assist with their additional requirements and requests. A data product manager must have excellent communication and organizational skills, especially in performing quality control procedures before releasing final product outputs.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Data product manager vs media manager salary

Data product managers and media managers have different pay scales, as shown below.

Data Product ManagerMedia Manager
Average salary$117,599$96,475
Salary rangeBetween $87,000 And $158,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaPennsylvania
Best paying companyCredit KarmaMeta
Best paying industryStart-upAutomotive

Differences between data product manager and media manager education

There are a few differences between a data product manager and a media manager in terms of educational background:

Data Product ManagerMedia Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Data product manager vs media manager demographics

Here are the differences between data product managers' and media managers' demographics:

Data Product ManagerMedia Manager
Average age3939
Gender ratioMale, 64.2% Female, 35.8%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between data product manager and media manager duties and responsibilities

Data product manager example responsibilities.

  • Manage translation and QA testing of data warehouse software.
  • Align with customer need for market fundamentals, GIS layers, and infrastructure asset trackers by managing portfolio of custom datasets.
  • Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.
  • Contribute to and attend scrum activities (stand-ups, poker planning, sprint planning, sprint review, retrospective).
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Data product manager vs media manager skills

Common data product manager skills
  • Product Management, 14%
  • BI, 12%
  • QA, 9%
  • Regression, 9%
  • Product Roadmap, 6%
  • Project Management, 5%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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