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The differences between data product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a data product manager and a product marketing manager. Additionally, a data product manager has an average salary of $117,599, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a data product manager include product management, BI and QA. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Data Product Manager | Product Marketing Manager | |
| Yearly salary | $117,599 | $112,220 |
| Hourly rate | $56.54 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 189,532 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A data product manager is responsible for supervising the data flow within the product management process, ensuring that the data address the product's features and functionality. Data product managers analyze data statistics by conducting surveys and reviewing reports, adjusting business plans according to the results. They also coordinate with the clients to inform them of progress updates and assist with their additional requirements and requests. A data product manager must have excellent communication and organizational skills, especially in performing quality control procedures before releasing final product outputs.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Data product managers and product marketing managers have different pay scales, as shown below.
| Data Product Manager | Product Marketing Manager | |
| Average salary | $117,599 | $112,220 |
| Salary range | Between $87,000 And $158,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | Credit Karma | Credit Karma |
| Best paying industry | Start-up | Technology |
There are a few differences between a data product manager and a product marketing manager in terms of educational background:
| Data Product Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between data product managers' and product marketing managers' demographics:
| Data Product Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.2% Female, 35.8% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |