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The differences between data product managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a data product manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $117,599 average annual salary of a data product manager.
The top three skills for a data product manager include product management, BI and QA. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Data Product Manager | Senior Product Marketing Manager | |
| Yearly salary | $117,599 | $128,471 |
| Hourly rate | $56.54 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 189,532 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A data product manager is responsible for supervising the data flow within the product management process, ensuring that the data address the product's features and functionality. Data product managers analyze data statistics by conducting surveys and reviewing reports, adjusting business plans according to the results. They also coordinate with the clients to inform them of progress updates and assist with their additional requirements and requests. A data product manager must have excellent communication and organizational skills, especially in performing quality control procedures before releasing final product outputs.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Data product managers and senior product marketing managers have different pay scales, as shown below.
| Data Product Manager | Senior Product Marketing Manager | |
| Average salary | $117,599 | $128,471 |
| Salary range | Between $87,000 And $158,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Credit Karma | Roku |
| Best paying industry | Start-up | Technology |
There are a few differences between a data product manager and a senior product marketing manager in terms of educational background:
| Data Product Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between data product managers' and senior product marketing managers' demographics:
| Data Product Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.2% Female, 35.8% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |