Designation marketing director vs marketing communications manager

The differences between designation marketing directors and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a designation marketing director and a marketing communications manager. Additionally, a marketing communications manager has an average salary of $84,146, which is higher than the $76,183 average annual salary of a designation marketing director.

The top three skills for a designation marketing director include brand positioning, photography and graphic design. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.

Designation marketing director vs marketing communications manager overview

	Designation Marketing Director	Marketing Communications Manager
Yearly salary	$76,183	$84,146
Hourly rate	$36.63	$40.45
Growth rate	10%	10%
Number of jobs	91,527	106,556
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

Designation marketing director vs marketing communications manager salary

Designation marketing directors and marketing communications managers have different pay scales, as shown below.

	Designation Marketing Director	Marketing Communications Manager
Average salary	$76,183	$84,146
Salary range	Between $46,000 And $124,000	Between $60,000 And $117,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	Boston Consulting Group
Best paying industry	-	Finance

Differences between designation marketing director and marketing communications manager education

There are a few differences between a designation marketing director and a marketing communications manager in terms of educational background:

	Designation Marketing Director	Marketing Communications Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Most common major	Graphic Design	Communication
Most common college	University of Wisconsin - Madison	University of Georgia

Designation marketing director vs marketing communications manager demographics

Here are the differences between designation marketing directors' and marketing communications managers' demographics:

	Designation Marketing Director	Marketing Communications Manager
Average age	39	39
Gender ratio	Male, 45.5% Female, 54.5%	Male, 32.3% Female, 67.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between designation marketing director and marketing communications manager duties and responsibilities

Designation marketing director example responsibilities.

Manage new website expansion and develop store brand on Facebook ,
Generate leads through email, organic search (SEO), advertising (PPC) and events.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Develop and build an in-house digital photography studio to enhance the company's visual image.
Web design and maintenance utilizing HTML, CSS, and Magento eCommerce software and platform.
Design and update company brochures, firm logo and architectural photography to document project history.

Marketing communications manager example responsibilities.

Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
Manage company's Facebook page and develop social media strategy.
Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Designation marketing director vs marketing communications manager skills

Common designation marketing director skills

Brand Positioning, 10%
Photography, 8%
Graphic Design, 7%
Adobe Creative Suite, 6%
Email Campaigns, 6%
Photo Shoots, 5%

Common marketing communications manager skills

Web Content, 8%
Marketing Campaigns, 7%
Digital Marketing, 6%
Project Management, 5%
Press Releases, 5%
Facebook, 4%

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Designation Marketing Director
Designation Marketing Director vs Marketing Communications Manager

Updated January 8, 2025

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