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The differences between digital analysts and analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital analyst, becoming an analyst takes usually requires 2-4 years. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $73,007 average annual salary of an analyst.
The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for an analyst are customer service, troubleshoot, and data analysis.
| Digital Analyst | Analyst | |
| Yearly salary | $83,493 | $73,007 |
| Hourly rate | $40.14 | $35.10 |
| Growth rate | 19% | 11% |
| Number of jobs | 46,202 | 253,138 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 67% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.
Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.
Digital analysts and analysts have different pay scales, as shown below.
| Digital Analyst | Analyst | |
| Average salary | $83,493 | $73,007 |
| Salary range | Between $61,000 And $112,000 | Between $53,000 And $99,000 |
| Highest paying City | San Francisco, CA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Mayo Clinic | The Citadel |
| Best paying industry | Retail | Technology |
There are a few differences between a digital analyst and an analyst in terms of educational background:
| Digital Analyst | Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between digital analysts' and analysts' demographics:
| Digital Analyst | Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 69.5% Female, 30.5% | Male, 52.4% Female, 47.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 7.4% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.3% White, 65.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |