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The differences between digital analysts and business analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital analyst, becoming a business analyst takes usually requires 2-4 years. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $74,431 average annual salary of a business analyst.
The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for a business analyst are project management, data analysis, and business analysis.
| Digital Analyst | Business Analyst | |
| Yearly salary | $83,493 | $74,431 |
| Hourly rate | $40.14 | $35.78 |
| Growth rate | 19% | 9% |
| Number of jobs | 46,202 | 170,514 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 71% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.
Business analysts are employees who are responsible for interpreting business data and coming up with business solutions. They are well-versed in whatever business the company is in, and they have strong business acumen. They collect data related to the business and then interpret and analyze the data. Business analysts should be able to conduct different levels of analyses and must also be able to create a sound study. Once the analysis is done, they provide recommendations or strategic direction to decision-makers that will help the business become sustainable and grow.
Digital analysts and business analysts have different pay scales, as shown below.
| Digital Analyst | Business Analyst | |
| Average salary | $83,493 | $74,431 |
| Salary range | Between $61,000 And $112,000 | Between $53,000 And $103,000 |
| Highest paying City | San Francisco, CA | Mountain View, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Mayo Clinic | The Citadel |
| Best paying industry | Retail | Finance |
There are a few differences between a digital analyst and a business analyst in terms of educational background:
| Digital Analyst | Business Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Stanford University |
Here are the differences between digital analysts' and business analysts' demographics:
| Digital Analyst | Business Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 69.5% Female, 30.5% | Male, 53.9% Female, 46.1% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 11% |