Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital analysts and data research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital analyst and a data research analyst. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $57,865 average annual salary of a data research analyst.
The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for a data research analyst are data analysis, data collection, and patients.
| Digital Analyst | Data Research Analyst | |
| Yearly salary | $83,493 | $57,865 |
| Hourly rate | $40.14 | $27.82 |
| Growth rate | 19% | 19% |
| Number of jobs | 46,202 | 135,144 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 65% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.
The job of a data research analyst focuses on the interpretation of research results. The results data research analysts gather is turned into information offering ways for business improvement. They collect data information from different sources then interpret their patterns and trends. These professionals prepare investigative reports on assets and securities for a client or in-house use. They need to develop skills in a good organization, excellent communication, attention to detail, and accuracy.
Digital analysts and data research analysts have different pay scales, as shown below.
| Digital Analyst | Data Research Analyst | |
| Average salary | $83,493 | $57,865 |
| Salary range | Between $61,000 And $112,000 | Between $40,000 And $81,000 |
| Highest paying City | San Francisco, CA | Bellevue, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Mayo Clinic | Microsoft |
| Best paying industry | Retail | Finance |
There are a few differences between a digital analyst and a data research analyst in terms of educational background:
| Digital Analyst | Data Research Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital analysts' and data research analysts' demographics:
| Digital Analyst | Data Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 69.5% Female, 30.5% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |