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The differences between digital analysts and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital analyst and a market research analyst. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.
| Digital Analyst | Market Research Analyst | |
| Yearly salary | $83,493 | $51,688 |
| Hourly rate | $40.14 | $24.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 46,202 | 71,240 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
Digital analysts and market research analysts have different pay scales, as shown below.
| Digital Analyst | Market Research Analyst | |
| Average salary | $83,493 | $51,688 |
| Salary range | Between $61,000 And $112,000 | Between $36,000 And $73,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Mayo Clinic | Imply |
| Best paying industry | Retail | Technology |
There are a few differences between a digital analyst and a market research analyst in terms of educational background:
| Digital Analyst | Market Research Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital analysts' and market research analysts' demographics:
| Digital Analyst | Market Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 69.5% Female, 30.5% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |