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The differences between digital analysts and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital analyst and a research analyst. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $70,232 average annual salary of a research analyst.
The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for a research analyst are data analysis, data collection, and research projects.
| Digital Analyst | Research Analyst | |
| Yearly salary | $83,493 | $70,232 |
| Hourly rate | $40.14 | $33.77 |
| Growth rate | 19% | 19% |
| Number of jobs | 46,202 | 81,374 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.
A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.
Digital analysts and research analysts have different pay scales, as shown below.
| Digital Analyst | Research Analyst | |
| Average salary | $83,493 | $70,232 |
| Salary range | Between $61,000 And $112,000 | Between $45,000 And $107,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Mayo Clinic | The Citadel |
| Best paying industry | Retail | Finance |
There are a few differences between a digital analyst and a research analyst in terms of educational background:
| Digital Analyst | Research Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital analysts' and research analysts' demographics:
| Digital Analyst | Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 69.5% Female, 30.5% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |