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The differences between digital communication specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital communication specialist, becoming a marketing specialist takes usually requires 4-6 years. Additionally, a digital communication specialist has an average salary of $59,208, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a digital communication specialist include digital communications, digital marketing and wordpress. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Digital Communication Specialist | Marketing Specialist | |
| Yearly salary | $59,208 | $54,942 |
| Hourly rate | $28.47 | $26.41 |
| Growth rate | 8% | 19% |
| Number of jobs | 29,197 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A digital communication specialist is responsible for managing and analyzing the effectiveness of media campaigns and digital presence. Digital communication specialists create engaging content to publish on various media outlets that would highlight the company's services and other requirements. They may also connect with the existing and potential customers by responding to their inquiries and requests and acknowledging their concerns. A digital communication specialist must have excellent communication and technical skills, especially in utilizing software tools and programs to design attractive content that would engage the target audience.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Digital communication specialists and marketing specialists have different pay scales, as shown below.
| Digital Communication Specialist | Marketing Specialist | |
| Average salary | $59,208 | $54,942 |
| Salary range | Between $45,000 And $77,000 | Between $36,000 And $82,000 |
| Highest paying City | Trenton, NJ | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | McKinsey & Company Inc | |
| Best paying industry | Health Care | Technology |
There are a few differences between a digital communication specialist and a marketing specialist in terms of educational background:
| Digital Communication Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between digital communication specialists' and marketing specialists' demographics:
| Digital Communication Specialist | Marketing Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 48.1% Female, 51.9% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 10.5% Unknown, 4.9% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |