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The differences between digital content managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital content manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $72,207 average annual salary of a digital content manager.
The top three skills for a digital content manager include digital content, digital marketing and project management. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Digital Content Manager | Brand Manager | |
| Yearly salary | $72,207 | $97,789 |
| Hourly rate | $34.71 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 70,176 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Digital content managers and brand managers have different pay scales, as shown below.
| Digital Content Manager | Brand Manager | |
| Average salary | $72,207 | $97,789 |
| Salary range | Between $48,000 And $107,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | Microsoft | Meta |
| Best paying industry | Media | Manufacturing |
There are a few differences between a digital content manager and a brand manager in terms of educational background:
| Digital Content Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital content managers' and brand managers' demographics:
| Digital Content Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |