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The differences between digital content managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital content manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $72,207 average annual salary of a digital content manager.
The top three skills for a digital content manager include digital content, digital marketing and project management. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Content Manager | Digital Marketing Manager | |
| Yearly salary | $72,207 | $99,563 |
| Hourly rate | $34.71 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 70,176 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital content managers and digital marketing managers have different pay scales, as shown below.
| Digital Content Manager | Digital Marketing Manager | |
| Average salary | $72,207 | $99,563 |
| Salary range | Between $48,000 And $107,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Microsoft | Conrad N. Hilton Foundation |
| Best paying industry | Media | - |
There are a few differences between a digital content manager and a digital marketing manager in terms of educational background:
| Digital Content Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital content managers' and digital marketing managers' demographics:
| Digital Content Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |