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The differences between digital content managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital content manager and a marketing account manager. Additionally, a digital content manager has an average salary of $72,207, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a digital content manager include digital content, digital marketing and project management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Digital Content Manager | Marketing Account Manager | |
| Yearly salary | $72,207 | $67,983 |
| Hourly rate | $34.71 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 70,176 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Digital content managers and marketing account managers have different pay scales, as shown below.
| Digital Content Manager | Marketing Account Manager | |
| Average salary | $72,207 | $67,983 |
| Salary range | Between $48,000 And $107,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Microsoft | American Tower |
| Best paying industry | Media | Energy |
There are a few differences between a digital content manager and a marketing account manager in terms of educational background:
| Digital Content Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital content managers' and marketing account managers' demographics:
| Digital Content Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |