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The differences between digital content managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital content manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $72,207 average annual salary of a digital content manager.
The top three skills for a digital content manager include digital content, digital marketing and project management. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Digital Content Manager | Media Manager | |
| Yearly salary | $72,207 | $96,475 |
| Hourly rate | $34.71 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 70,176 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Digital content managers and media managers have different pay scales, as shown below.
| Digital Content Manager | Media Manager | |
| Average salary | $72,207 | $96,475 |
| Salary range | Between $48,000 And $107,000 | Between $66,000 And $140,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Microsoft | Meta |
| Best paying industry | Media | Automotive |
There are a few differences between a digital content manager and a media manager in terms of educational background:
| Digital Content Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital content managers' and media managers' demographics:
| Digital Content Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |