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The differences between digital content managers and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital content manager and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $72,207 average annual salary of a digital content manager.
The top three skills for a digital content manager include digital content, digital marketing and project management. The most important skills for a product manager are product management, QA, and product strategy.
| Digital Content Manager | Product Manager | |
| Yearly salary | $72,207 | $111,729 |
| Hourly rate | $34.71 | $53.72 |
| Growth rate | 10% | 10% |
| Number of jobs | 70,176 | 125,678 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Digital content managers and product managers have different pay scales, as shown below.
| Digital Content Manager | Product Manager | |
| Average salary | $72,207 | $111,729 |
| Salary range | Between $48,000 And $107,000 | Between $81,000 And $152,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Microsoft | Meta |
| Best paying industry | Media | Retail |
There are a few differences between a digital content manager and a product manager in terms of educational background:
| Digital Content Manager | Product Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital content managers' and product managers' demographics:
| Digital Content Manager | Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 65.3% Female, 34.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |