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Digital content manager vs regional marketing manager

The differences between digital content managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital content manager and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $72,207 average annual salary of a digital content manager.

The top three skills for a digital content manager include digital content, digital marketing and project management. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Digital content manager vs regional marketing manager overview

Digital Content ManagerRegional Marketing Manager
Yearly salary$72,207$85,217
Hourly rate$34.71$40.97
Growth rate10%10%
Number of jobs70,176115,987
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a digital content manager do?

A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Digital content manager vs regional marketing manager salary

Digital content managers and regional marketing managers have different pay scales, as shown below.

Digital Content ManagerRegional Marketing Manager
Average salary$72,207$85,217
Salary rangeBetween $48,000 And $107,000Between $62,000 And $116,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMicrosoftAbbVie
Best paying industryMediaConstruction

Differences between digital content manager and regional marketing manager education

There are a few differences between a digital content manager and a regional marketing manager in terms of educational background:

Digital Content ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital content manager vs regional marketing manager demographics

Here are the differences between digital content managers' and regional marketing managers' demographics:

Digital Content ManagerRegional Marketing Manager
Average age3939
Gender ratioMale, 52.0% Female, 48.0%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital content manager and regional marketing manager duties and responsibilities

Digital content manager example responsibilities.

  • Manage search engine optimization (SEO) activities in an effort to drive traffic and achieve higher sales.
  • Assess, procure and lead companywide roll out of new CRM program.
  • Manage, integrate, implement major facets of several site migrations from WorldNow and WordPress CMS platforms.
  • Manage creation of micro website platform on WordPress for independent publishing initiative.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Apply HTML coding to enhance product copy.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Digital content manager vs regional marketing manager skills

Common digital content manager skills
  • Digital Content, 16%
  • Digital Marketing, 11%
  • Project Management, 4%
  • WordPress, 4%
  • Google Analytics, 3%
  • Web Content, 3%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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