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The differences between digital content managers and web content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital content manager and a web content manager. Additionally, a web content manager has an average salary of $74,186, which is higher than the $72,207 average annual salary of a digital content manager.
The top three skills for a digital content manager include digital content, digital marketing and project management. The most important skills for a web content manager are web content, content management system, and wordpress.
| Digital Content Manager | Web Content Manager | |
| Yearly salary | $72,207 | $74,186 |
| Hourly rate | $34.71 | $35.67 |
| Growth rate | 10% | 10% |
| Number of jobs | 70,176 | 61,192 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Digital content managers and web content managers have different pay scales, as shown below.
| Digital Content Manager | Web Content Manager | |
| Average salary | $72,207 | $74,186 |
| Salary range | Between $48,000 And $107,000 | Between $49,000 And $110,000 |
| Highest paying City | San Francisco, CA | San Mateo, CA |
| Highest paying state | California | California |
| Best paying company | Microsoft | Gap Inc. |
| Best paying industry | Media | Technology |
There are a few differences between a digital content manager and a web content manager in terms of educational background:
| Digital Content Manager | Web Content Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 74% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital content managers' and web content managers' demographics:
| Digital Content Manager | Web Content Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |