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The differences between digital content managers and web managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital content manager and a web manager. Additionally, a web manager has an average salary of $82,696, which is higher than the $72,207 average annual salary of a digital content manager.
The top three skills for a digital content manager include digital content, digital marketing and project management. The most important skills for a web manager are digital marketing, wordpress, and html css.
| Digital Content Manager | Web Manager | |
| Yearly salary | $72,207 | $82,696 |
| Hourly rate | $34.71 | $39.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 70,176 | 107,495 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
Digital content managers and web managers have different pay scales, as shown below.
| Digital Content Manager | Web Manager | |
| Average salary | $72,207 | $82,696 |
| Salary range | Between $48,000 And $107,000 | Between $54,000 And $125,000 |
| Highest paying City | San Francisco, CA | San Jose, CA |
| Highest paying state | California | Hawaii |
| Best paying company | Microsoft | Meta |
| Best paying industry | Media | - |
There are a few differences between a digital content manager and a web manager in terms of educational background:
| Digital Content Manager | Web Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital content managers' and web managers' demographics:
| Digital Content Manager | Web Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 56.4% Female, 43.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |