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Digital content manager vs web manager

The differences between digital content managers and web managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital content manager and a web manager. Additionally, a web manager has an average salary of $82,696, which is higher than the $72,207 average annual salary of a digital content manager.

The top three skills for a digital content manager include digital content, digital marketing and project management. The most important skills for a web manager are digital marketing, wordpress, and html css.

Digital content manager vs web manager overview

Digital Content ManagerWeb Manager
Yearly salary$72,207$82,696
Hourly rate$34.71$39.76
Growth rate10%10%
Number of jobs70,176107,495
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a digital content manager do?

A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.

What does a web manager do?

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

Digital content manager vs web manager salary

Digital content managers and web managers have different pay scales, as shown below.

Digital Content ManagerWeb Manager
Average salary$72,207$82,696
Salary rangeBetween $48,000 And $107,000Between $54,000 And $125,000
Highest paying CitySan Francisco, CASan Jose, CA
Highest paying stateCaliforniaHawaii
Best paying companyMicrosoftMeta
Best paying industryMedia-

Differences between digital content manager and web manager education

There are a few differences between a digital content manager and a web manager in terms of educational background:

Digital Content ManagerWeb Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital content manager vs web manager demographics

Here are the differences between digital content managers' and web managers' demographics:

Digital Content ManagerWeb Manager
Average age3939
Gender ratioMale, 52.0% Female, 48.0%Male, 56.4% Female, 43.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital content manager and web manager duties and responsibilities

Digital content manager example responsibilities.

  • Manage search engine optimization (SEO) activities in an effort to drive traffic and achieve higher sales.
  • Assess, procure and lead companywide roll out of new CRM program.
  • Manage, integrate, implement major facets of several site migrations from WorldNow and WordPress CMS platforms.
  • Manage creation of micro website platform on WordPress for independent publishing initiative.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Apply HTML coding to enhance product copy.
  • Show more

Web manager example responsibilities.

  • Plan workflow and train catalog editors to manage XML.
  • Utilize 3scale tool to manage the API accessibility for external users.
  • Manage UI flow, technical standards, development and maintenance for these tools.
  • Manage the QA process from the business side to ensure that the proper test plans are executed.
  • Manage site content including a graphic image library and product catalog using various tools including HTML and content management software.
  • Design and manage daily and monthly e-newsletters publish in XML and deliver to subscribers via e-mail in ASCII and HTML formats.
  • Show more

Digital content manager vs web manager skills

Common digital content manager skills
  • Digital Content, 16%
  • Digital Marketing, 11%
  • Project Management, 4%
  • WordPress, 4%
  • Google Analytics, 3%
  • Web Content, 3%
Common web manager skills
  • Digital Marketing, 9%
  • WordPress, 9%
  • Html Css, 7%
  • B Testing, 6%
  • Google Analytics, 5%
  • HTML, 4%

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