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The differences between digital content specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital content specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $54,127 average annual salary of a digital content specialist.
The top three skills for a digital content specialist include digital content, digital marketing and content strategy. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Digital Content Specialist | Marketing Consultant | |
| Yearly salary | $54,127 | $70,593 |
| Hourly rate | $26.02 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,100 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Digital content specialists are employees who work on the writings and posts that an official company page publishes digitally. This content may be posted on the company website or social media pages. Digital content specialists should be able to write, edit, and proofread posts before publishing them. They should also be familiar with the company's branding so that the contents they publish are consistent with the branding and overall image of the company. They carefully curate posts to ensure that every content they have is in line with the company image. Digital content specialists should be familiar with the current trends in the digital landscape and should also be technologically-savvy.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Digital content specialists and marketing consultants have different pay scales, as shown below.
| Digital Content Specialist | Marketing Consultant | |
| Average salary | $54,127 | $70,593 |
| Salary range | Between $39,000 And $74,000 | Between $44,000 And $112,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | National Railroad Passenger Corporation | Meta |
| Best paying industry | Hospitality | Technology |
There are a few differences between a digital content specialist and a marketing consultant in terms of educational background:
| Digital Content Specialist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | Harvard University | University of Georgia |
Here are the differences between digital content specialists' and marketing consultants' demographics:
| Digital Content Specialist | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.4% Female, 52.6% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.7% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |