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The differences between digital content specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital content specialist and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $54,127 average annual salary of a digital content specialist.
The top three skills for a digital content specialist include digital content, digital marketing and content strategy. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Digital Content Specialist | Marketing Specialist | |
| Yearly salary | $54,127 | $54,942 |
| Hourly rate | $26.02 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,100 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Digital content specialists are employees who work on the writings and posts that an official company page publishes digitally. This content may be posted on the company website or social media pages. Digital content specialists should be able to write, edit, and proofread posts before publishing them. They should also be familiar with the company's branding so that the contents they publish are consistent with the branding and overall image of the company. They carefully curate posts to ensure that every content they have is in line with the company image. Digital content specialists should be familiar with the current trends in the digital landscape and should also be technologically-savvy.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Digital content specialists and marketing specialists have different pay scales, as shown below.
| Digital Content Specialist | Marketing Specialist | |
| Average salary | $54,127 | $54,942 |
| Salary range | Between $39,000 And $74,000 | Between $36,000 And $82,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | National Railroad Passenger Corporation | |
| Best paying industry | Hospitality | Technology |
There are a few differences between a digital content specialist and a marketing specialist in terms of educational background:
| Digital Content Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | Harvard University | University of Georgia |
Here are the differences between digital content specialists' and marketing specialists' demographics:
| Digital Content Specialist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.4% Female, 52.6% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.7% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |