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Digital program manager vs business development manager

The differences between digital program managers and business development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital program manager and a business development manager. Additionally, a digital program manager has an average salary of $100,853, which is higher than the $100,769 average annual salary of a business development manager.

The top three skills for a digital program manager include digital transformation, digital marketing and project management. The most important skills for a business development manager are customer service, CRM, and healthcare.

Digital program manager vs business development manager overview

Digital Program ManagerBusiness Development Manager
Yearly salary$100,853$100,769
Hourly rate$48.49$48.45
Growth rate10%10%
Number of jobs144,134215,309
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a digital program manager do?

Digital program managers are executive professionals who are responsible for managing the digital products of an organization across a variety of different functions and disciplines. These managers are required to partner with product owners so that they can understand the owner's objectives and develop digital project portfolios that help them meet those objectives. They must facilitate the planning and management of digital products to ensure that they are delivered on-time and within budget. Digital program managers must also prepare project status reports for executive management to review.

What does a business development manager do?

A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.

Digital program manager vs business development manager salary

Digital program managers and business development managers have different pay scales, as shown below.

Digital Program ManagerBusiness Development Manager
Average salary$100,853$100,769
Salary rangeBetween $71,000 And $142,000Between $67,000 And $151,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaShearman & Sterling
Best paying industryTechnologyFinance

Differences between digital program manager and business development manager education

There are a few differences between a digital program manager and a business development manager in terms of educational background:

Digital Program ManagerBusiness Development Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital program manager vs business development manager demographics

Here are the differences between digital program managers' and business development managers' demographics:

Digital Program ManagerBusiness Development Manager
Average age3939
Gender ratioMale, 62.2% Female, 37.8%Male, 68.6% Female, 31.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital program manager and business development manager duties and responsibilities

Digital program manager example responsibilities.

  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Interface with key internal and client stakeholders to define and lead digital and CRM initiatives.
  • Own entire worldwide marketing budget, prioritize spends and ensure best ROI (units & mix).
  • Provide level of effort estimations and resource requirements in partnership with BA, UX, development and QA project resources.
  • Generate complete SEO/analytic reports identifying specific aggregates, require metrics and investigate reporting discrepancies with JIRA as required.
  • Task with the ongoing improvement and optimization of these e-commerce capabilities.

Business development manager example responsibilities.

  • Manage Seo of websites and campaigns.
  • Manage the provisioning and implementation of the cloud solutions for different customers.
  • Lead worldwide development for high traffic facilities; markets include Americas, Europe, Asia-Pacific.
  • Manage the global support team and are responsible for cost reduction for the UK ready meals facility.
  • Assist in leading a team of BDM's to achieve revenue, attrition, and value add service goals.
  • Leverage in-depth knowledge of complex manage security solutions as well as extensive technical knowledge of security hardware and software.
  • Show more

Digital program manager vs business development manager skills

Common digital program manager skills
  • Digital Transformation, 19%
  • Digital Marketing, 15%
  • Project Management, 13%
  • Program Management, 9%
  • Digital Content, 3%
  • KPIs, 3%
Common business development manager skills
  • Customer Service, 8%
  • CRM, 7%
  • Healthcare, 5%
  • Business Relationships, 4%
  • Customer Relationships, 3%
  • Project Management, 3%

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