Post job

Digital program manager vs content manager

The differences between digital program managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital program manager and a content manager. Additionally, a digital program manager has an average salary of $100,853, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a digital program manager include digital transformation, digital marketing and project management. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Digital program manager vs content manager overview

Digital Program ManagerContent Manager
Yearly salary$100,853$75,124
Hourly rate$48.49$36.12
Growth rate10%10%
Number of jobs144,134108,058
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a digital program manager do?

Digital program managers are executive professionals who are responsible for managing the digital products of an organization across a variety of different functions and disciplines. These managers are required to partner with product owners so that they can understand the owner's objectives and develop digital project portfolios that help them meet those objectives. They must facilitate the planning and management of digital products to ensure that they are delivered on-time and within budget. Digital program managers must also prepare project status reports for executive management to review.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Digital program manager vs content manager salary

Digital program managers and content managers have different pay scales, as shown below.

Digital Program ManagerContent Manager
Average salary$100,853$75,124
Salary rangeBetween $71,000 And $142,000Between $50,000 And $111,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyMetaMeta
Best paying industryTechnologyTechnology

Differences between digital program manager and content manager education

There are a few differences between a digital program manager and a content manager in terms of educational background:

Digital Program ManagerContent Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 77%
Most common majorBusinessEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital program manager vs content manager demographics

Here are the differences between digital program managers' and content managers' demographics:

Digital Program ManagerContent Manager
Average age3939
Gender ratioMale, 62.2% Female, 37.8%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital program manager and content manager duties and responsibilities

Digital program manager example responsibilities.

  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Interface with key internal and client stakeholders to define and lead digital and CRM initiatives.
  • Own entire worldwide marketing budget, prioritize spends and ensure best ROI (units & mix).
  • Provide level of effort estimations and resource requirements in partnership with BA, UX, development and QA project resources.
  • Generate complete SEO/analytic reports identifying specific aggregates, require metrics and investigate reporting discrepancies with JIRA as required.
  • Task with the ongoing improvement and optimization of these e-commerce capabilities.

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Digital program manager vs content manager skills

Common digital program manager skills
  • Digital Transformation, 19%
  • Digital Marketing, 15%
  • Project Management, 13%
  • Program Management, 9%
  • Digital Content, 3%
  • KPIs, 3%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

Browse executive management jobs