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The differences between digital program managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital program manager and a digital marketing manager. Additionally, a digital program manager has an average salary of $100,853, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a digital program manager include digital transformation, digital marketing and project management. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Program Manager | Digital Marketing Manager | |
| Yearly salary | $100,853 | $99,563 |
| Hourly rate | $48.49 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 144,134 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Digital program managers are executive professionals who are responsible for managing the digital products of an organization across a variety of different functions and disciplines. These managers are required to partner with product owners so that they can understand the owner's objectives and develop digital project portfolios that help them meet those objectives. They must facilitate the planning and management of digital products to ensure that they are delivered on-time and within budget. Digital program managers must also prepare project status reports for executive management to review.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital program managers and digital marketing managers have different pay scales, as shown below.
| Digital Program Manager | Digital Marketing Manager | |
| Average salary | $100,853 | $99,563 |
| Salary range | Between $71,000 And $142,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a digital program manager and a digital marketing manager in terms of educational background:
| Digital Program Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital program managers' and digital marketing managers' demographics:
| Digital Program Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.2% Female, 37.8% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |