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The differences between digital program managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital program manager and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $100,853 average annual salary of a digital program manager.
The top three skills for a digital program manager include digital transformation, digital marketing and project management. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Digital Program Manager | Marketing Director | |
| Yearly salary | $100,853 | $114,906 |
| Hourly rate | $48.49 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 144,134 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Digital program managers are executive professionals who are responsible for managing the digital products of an organization across a variety of different functions and disciplines. These managers are required to partner with product owners so that they can understand the owner's objectives and develop digital project portfolios that help them meet those objectives. They must facilitate the planning and management of digital products to ensure that they are delivered on-time and within budget. Digital program managers must also prepare project status reports for executive management to review.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Digital program managers and marketing directors have different pay scales, as shown below.
| Digital Program Manager | Marketing Director | |
| Average salary | $100,853 | $114,906 |
| Salary range | Between $71,000 And $142,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Brookfield Properties |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a digital program manager and a marketing director in terms of educational background:
| Digital Program Manager | Marketing Director | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital program managers' and marketing directors' demographics:
| Digital Program Manager | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.2% Female, 37.8% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |