Post job

Digital program manager vs web manager

The differences between digital program managers and web managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital program manager and a web manager. Additionally, a digital program manager has an average salary of $100,853, which is higher than the $82,696 average annual salary of a web manager.

The top three skills for a digital program manager include digital transformation, digital marketing and project management. The most important skills for a web manager are digital marketing, wordpress, and html css.

Digital program manager vs web manager overview

Digital Program ManagerWeb Manager
Yearly salary$100,853$82,696
Hourly rate$48.49$39.76
Growth rate10%10%
Number of jobs144,134107,495
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a digital program manager do?

Digital program managers are executive professionals who are responsible for managing the digital products of an organization across a variety of different functions and disciplines. These managers are required to partner with product owners so that they can understand the owner's objectives and develop digital project portfolios that help them meet those objectives. They must facilitate the planning and management of digital products to ensure that they are delivered on-time and within budget. Digital program managers must also prepare project status reports for executive management to review.

What does a web manager do?

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

Digital program manager vs web manager salary

Digital program managers and web managers have different pay scales, as shown below.

Digital Program ManagerWeb Manager
Average salary$100,853$82,696
Salary rangeBetween $71,000 And $142,000Between $54,000 And $125,000
Highest paying CitySan Francisco, CASan Jose, CA
Highest paying stateCaliforniaHawaii
Best paying companyMetaMeta
Best paying industryTechnology-

Differences between digital program manager and web manager education

There are a few differences between a digital program manager and a web manager in terms of educational background:

Digital Program ManagerWeb Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital program manager vs web manager demographics

Here are the differences between digital program managers' and web managers' demographics:

Digital Program ManagerWeb Manager
Average age3939
Gender ratioMale, 62.2% Female, 37.8%Male, 56.4% Female, 43.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital program manager and web manager duties and responsibilities

Digital program manager example responsibilities.

  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Interface with key internal and client stakeholders to define and lead digital and CRM initiatives.
  • Own entire worldwide marketing budget, prioritize spends and ensure best ROI (units & mix).
  • Provide level of effort estimations and resource requirements in partnership with BA, UX, development and QA project resources.
  • Generate complete SEO/analytic reports identifying specific aggregates, require metrics and investigate reporting discrepancies with JIRA as required.
  • Task with the ongoing improvement and optimization of these e-commerce capabilities.

Web manager example responsibilities.

  • Plan workflow and train catalog editors to manage XML.
  • Utilize 3scale tool to manage the API accessibility for external users.
  • Manage UI flow, technical standards, development and maintenance for these tools.
  • Manage the QA process from the business side to ensure that the proper test plans are executed.
  • Manage site content including a graphic image library and product catalog using various tools including HTML and content management software.
  • Design and manage daily and monthly e-newsletters publish in XML and deliver to subscribers via e-mail in ASCII and HTML formats.
  • Show more

Digital program manager vs web manager skills

Common digital program manager skills
  • Digital Transformation, 19%
  • Digital Marketing, 15%
  • Project Management, 13%
  • Program Management, 9%
  • Digital Content, 3%
  • KPIs, 3%
Common web manager skills
  • Digital Marketing, 9%
  • WordPress, 9%
  • Html Css, 7%
  • B Testing, 6%
  • Google Analytics, 5%
  • HTML, 4%

Browse executive management jobs