Post job

Digital project manager vs product marketing manager

The differences between digital project managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital project manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $86,043 average annual salary of a digital project manager.

The top three skills for a digital project manager include project management, digital marketing and wordpress. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Digital project manager vs product marketing manager overview

Digital Project ManagerProduct Marketing Manager
Yearly salary$86,043$112,220
Hourly rate$41.37$53.95
Growth rate10%10%
Number of jobs170,687166,047
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a digital project manager do?

Digital Project Managers oversee specific projects or long-term initiatives in the company. They specialize in digital projects such as company websites, mobile applications, online content, and e-commerce platforms. They ensure that the project is progressing based on the projected timeline. They manage tasks and delegate accordingly. Digital Project Managers also handle the project's budget. They ensure that resources are properly allocated. At the end of the project, they make sure that all of the project goals are met.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Digital project manager vs product marketing manager salary

Digital project managers and product marketing managers have different pay scales, as shown below.

Digital Project ManagerProduct Marketing Manager
Average salary$86,043$112,220
Salary rangeBetween $57,000 And $128,000Between $83,000 And $149,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateCaliforniaCalifornia
Best paying companyAppleCredit Karma
Best paying industryMediaTechnology

Differences between digital project manager and product marketing manager education

There are a few differences between a digital project manager and a product marketing manager in terms of educational background:

Digital Project ManagerProduct Marketing Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital project manager vs product marketing manager demographics

Here are the differences between digital project managers' and product marketing managers' demographics:

Digital Project ManagerProduct Marketing Manager
Average age3939
Gender ratioMale, 44.4% Female, 55.6%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital project manager and product marketing manager duties and responsibilities

Digital project manager example responsibilities.

  • Manage ongoing site optimization according to SEO and SEM best practices.
  • Utilize and manage development in ecommerce and CMS platforms including Magento, Wordpress and Drupal.
  • Manage SEO client strategies throughout the duration of the project and after the project is completed.
  • Manage new site design, data integration and front-end programming and customer relationships management (CRM) programs.
  • Manage day-to day project responsibilities for all digital components for a new CRM campaign for the Wendy s account.
  • Manage all business and website development efforts for the online marketing team, including support of three B2C businesses.
  • Show more

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Digital project manager vs product marketing manager skills

Common digital project manager skills
  • Project Management, 15%
  • Digital Marketing, 12%
  • WordPress, 5%
  • Client Facing, 3%
  • Jira, 3%
  • Digital Transformation, 3%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

Browse executive management jobs