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Director, global marketing communications vs communications director

The differences between directors, global marketing communications and communications directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director, global marketing communications, becoming a communications director takes usually requires 2-4 years. Additionally, a director, global marketing communications has an average salary of $120,551, which is higher than the $107,700 average annual salary of a communications director.

The top three skills for a director, global marketing communications include digital marketing, SEO and CRM. The most important skills for a communications director are web content, press releases, and customer service.

Director, global marketing communications vs communications director overview

Director, Global Marketing CommunicationsCommunications Director
Yearly salary$120,551$107,700
Hourly rate$57.96$51.78
Growth rate10%8%
Number of jobs107,85327,939
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 76%
Average age3942
Years of experience104

What does a director, global marketing communications do?

A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.

What does a communications director do?

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

Director, global marketing communications vs communications director salary

Directors, global marketing communications and communications directors have different pay scales, as shown below.

Director, Global Marketing CommunicationsCommunications Director
Average salary$120,551$107,700
Salary rangeBetween $90,000 And $160,000Between $61,000 And $188,000
Highest paying CityOlympia, WASan Francisco, CA
Highest paying stateRhode IslandNevada
Best paying companyPVHMcKinsey & Company Inc
Best paying industryProfessionalHealth Care

Differences between director, global marketing communications and communications director education

There are a few differences between a director, global marketing communications and a communications director in terms of educational background:

Director, Global Marketing CommunicationsCommunications Director
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 76%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaStanford University

Director, global marketing communications vs communications director demographics

Here are the differences between directors, global marketing communications' and communications directors' demographics:

Director, Global Marketing CommunicationsCommunications Director
Average age3942
Gender ratioMale, 52.4% Female, 47.6%Male, 40.2% Female, 59.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage10%16%

Differences between director, global marketing communications and communications director duties and responsibilities

Director, global marketing communications example responsibilities.

  • Develop and manage a monthly calendar of content for Facebook.
  • Direct marketing operations in twelve Asia/Pacific subsidiaries in achieving sales of $100 million and operating earnings of $20 million.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Increase use of video and SEO and SEM as well as web advertising.
  • Create a closed-loop reporting process to measure campaign ROI.
  • Improve company web presence and optimize rankings through SEO program, which are subsequently implement in France.
  • Show more

Communications director example responsibilities.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Create and manage corporate website, online demand gen through SEO and SEM.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Show more

Director, global marketing communications vs communications director skills

Common director, global marketing communications skills
  • Digital Marketing, 13%
  • SEO, 13%
  • CRM, 11%
  • Content Marketing, 10%
  • SEM, 10%
  • B2B Marketing, 9%
Common communications director skills
  • Web Content, 8%
  • Press Releases, 8%
  • Customer Service, 7%
  • External Communications, 5%
  • Project Management, 4%
  • Employee Engagement, 4%

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