Director, global marketing communications vs director, global marketing

The differences between directors, global marketing communications and directors, global marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing communications and a director, global marketing. Additionally, a director, global marketing has an average salary of $152,398, which is higher than the $120,551 average annual salary of a director, global marketing communications.

The top three skills for a director, global marketing communications include digital marketing, SEO and CRM. The most important skills for a director, global marketing are digital marketing, market research, and marketing mix.

Director, global marketing communications vs director, global marketing overview

	Director, Global Marketing Communications	Director, Global Marketing
Yearly salary	$120,551	$152,398
Hourly rate	$57.96	$73.27
Growth rate	10%	10%
Number of jobs	107,853	107,735
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a director, global marketing communications do?

A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.

What does a director, global marketing do?

A Director of Global Marketing is responsible for maximizing the firm's international market share and profits. They are also responsible for the promotion of the company and its products or services around the world.

Director, global marketing communications vs director, global marketing salary

Directors, global marketing communications and directors, global marketing have different pay scales, as shown below.

	Director, Global Marketing Communications	Director, Global Marketing
Average salary	$120,551	$152,398
Salary range	Between $90,000 And $160,000	Between $104,000 And $221,000
Highest paying City	Olympia, WA	Carson City, NV
Highest paying state	Rhode Island	Nevada
Best paying company	PVH	Amgen
Best paying industry	Professional	Pharmaceutical

Differences between director, global marketing communications and director, global marketing education

There are a few differences between a director, global marketing communications and a director, global marketing in terms of educational background:

	Director, Global Marketing Communications	Director, Global Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 74%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing communications vs director, global marketing demographics

Here are the differences between directors, global marketing communications' and directors, global marketing' demographics:

	Director, Global Marketing Communications	Director, Global Marketing
Average age	39	39
Gender ratio	Male, 52.4% Female, 47.6%	Male, 59.5% Female, 40.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing communications and director, global marketing duties and responsibilities

Director, global marketing communications example responsibilities.

Develop and manage a monthly calendar of content for Facebook.
Direct marketing operations in twelve Asia/Pacific subsidiaries in achieving sales of $100 million and operating earnings of $20 million.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Increase use of video and SEO and SEM as well as web advertising.
Create a closed-loop reporting process to measure campaign ROI.
Improve company web presence and optimize rankings through SEO program, which are subsequently implement in France.

Director, global marketing example responsibilities.

Lead a global rebranding initiative (post acquisition) spanning all product lines in the worldwide organization.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Report directly to EVP, CMO.
Launch Facebook page, redesign LinkedIn and YouTube.
Establish key KPIs to measure performance against segmentation, lead and revenue objectives.
Establish and review key performance indicators (KPIs) for suppliers to facilitate continuous improvement.

Director, global marketing communications vs director, global marketing skills

Common director, global marketing communications skills

Digital Marketing, 13%
SEO, 13%
CRM, 11%
Content Marketing, 10%
SEM, 10%
B2B Marketing, 9%

Common director, global marketing skills

Digital Marketing, 12%
Market Research, 6%
Marketing Mix, 4%
Channel Marketing, 4%
Marketing Campaigns, 3%
Global Brand, 3%

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Director, Global Marketing Communications
Director, Global Marketing Communications vs Director, Global Marketing

Updated January 8, 2025

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