Post job

Director, global marketing communications vs director of communications and marketing

The differences between directors, global marketing communications and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing communications and a director of communications and marketing. Additionally, a director, global marketing communications has an average salary of $120,551, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director, global marketing communications include digital marketing, SEO and CRM. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director, global marketing communications vs director of communications and marketing overview

Director, Global Marketing CommunicationsDirector Of Communications And Marketing
Yearly salary$120,551$87,324
Hourly rate$57.96$41.98
Growth rate10%10%
Number of jobs107,853109,600
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does a director, global marketing communications do?

A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Director, global marketing communications vs director of communications and marketing salary

Directors, global marketing communications and directors of communications and marketing have different pay scales, as shown below.

Director, Global Marketing CommunicationsDirector Of Communications And Marketing
Average salary$120,551$87,324
Salary rangeBetween $90,000 And $160,000Between $57,000 And $133,000
Highest paying CityOlympia, WASan Francisco, CA
Highest paying stateRhode IslandNew York
Best paying companyPVHPaul Hastings
Best paying industryProfessionalProfessional

Differences between director, global marketing communications and director of communications and marketing education

There are a few differences between a director, global marketing communications and a director of communications and marketing in terms of educational background:

Director, Global Marketing CommunicationsDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director, global marketing communications vs director of communications and marketing demographics

Here are the differences between directors, global marketing communications' and directors of communications and marketing' demographics:

Director, Global Marketing CommunicationsDirector Of Communications And Marketing
Average age3939
Gender ratioMale, 52.4% Female, 47.6%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director, global marketing communications and director of communications and marketing duties and responsibilities

Director, global marketing communications example responsibilities.

  • Develop and manage a monthly calendar of content for Facebook.
  • Direct marketing operations in twelve Asia/Pacific subsidiaries in achieving sales of $100 million and operating earnings of $20 million.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Increase use of video and SEO and SEM as well as web advertising.
  • Create a closed-loop reporting process to measure campaign ROI.
  • Improve company web presence and optimize rankings through SEO program, which are subsequently implement in France.
  • Show more

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Director, global marketing communications vs director of communications and marketing skills

Common director, global marketing communications skills
  • Digital Marketing, 13%
  • SEO, 13%
  • CRM, 11%
  • Content Marketing, 10%
  • SEM, 10%
  • B2B Marketing, 9%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

Browse executive management jobs