Director, global marketing communications vs director, product marketing

The differences between directors, global marketing communications and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing communications and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $120,551 average annual salary of a director, global marketing communications.

The top three skills for a director, global marketing communications include digital marketing, SEO and CRM. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director, global marketing communications vs director, product marketing overview

	Director, Global Marketing Communications	Director, Product Marketing
Yearly salary	$120,551	$141,699
Hourly rate	$57.96	$68.12
Growth rate	10%	10%
Number of jobs	107,853	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director, global marketing communications do?

A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Director, global marketing communications vs director, product marketing salary

Directors, global marketing communications and directors, product marketing have different pay scales, as shown below.

	Director, Global Marketing Communications	Director, Product Marketing
Average salary	$120,551	$141,699
Salary range	Between $90,000 And $160,000	Between $97,000 And $205,000
Highest paying City	Olympia, WA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	PVH	Meta
Best paying industry	Professional	Technology

Differences between director, global marketing communications and director, product marketing education

There are a few differences between a director, global marketing communications and a director, product marketing in terms of educational background:

	Director, Global Marketing Communications	Director, Product Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing communications vs director, product marketing demographics

Here are the differences between directors, global marketing communications' and directors, product marketing' demographics:

	Director, Global Marketing Communications	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 52.4% Female, 47.6%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing communications and director, product marketing duties and responsibilities

Director, global marketing communications example responsibilities.

Develop and manage a monthly calendar of content for Facebook.
Direct marketing operations in twelve Asia/Pacific subsidiaries in achieving sales of $100 million and operating earnings of $20 million.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Increase use of video and SEO and SEM as well as web advertising.
Create a closed-loop reporting process to measure campaign ROI.
Improve company web presence and optimize rankings through SEO program, which are subsequently implement in France.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director, global marketing communications vs director, product marketing skills

Common director, global marketing communications skills

Digital Marketing, 13%
SEO, 13%
CRM, 11%
Content Marketing, 10%
SEM, 10%
B2B Marketing, 9%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director, Global Marketing Communications
Director, Global Marketing Communications vs Director, Product Marketing

Updated January 8, 2025

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