Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors, global marketing communications and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing communications and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $120,551 average annual salary of a director, global marketing communications.
The top three skills for a director, global marketing communications include digital marketing, SEO and CRM. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director, Global Marketing Communications | Head Of Marketing | |
| Yearly salary | $120,551 | $137,829 |
| Hourly rate | $57.96 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,853 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors, global marketing communications and heads of marketing have different pay scales, as shown below.
| Director, Global Marketing Communications | Head Of Marketing | |
| Average salary | $120,551 | $137,829 |
| Salary range | Between $90,000 And $160,000 | Between $93,000 And $203,000 |
| Highest paying City | Olympia, WA | Seattle, WA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | PVH | Meta |
| Best paying industry | Professional | Media |
There are a few differences between a director, global marketing communications and a head of marketing in terms of educational background:
| Director, Global Marketing Communications | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 69% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, global marketing communications' and heads of marketing' demographics:
| Director, Global Marketing Communications | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.4% Female, 47.6% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |