Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors, global marketing communications and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing communications and a marketing director. Additionally, a director, global marketing communications has an average salary of $120,551, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a director, global marketing communications include digital marketing, SEO and CRM. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Director, Global Marketing Communications | Marketing Director | |
| Yearly salary | $120,551 | $114,906 |
| Hourly rate | $57.96 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,853 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Directors, global marketing communications and marketing directors have different pay scales, as shown below.
| Director, Global Marketing Communications | Marketing Director | |
| Average salary | $120,551 | $114,906 |
| Salary range | Between $90,000 And $160,000 | Between $68,000 And $193,000 |
| Highest paying City | Olympia, WA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | PVH | Brookfield Properties |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a director, global marketing communications and a marketing director in terms of educational background:
| Director, Global Marketing Communications | Marketing Director | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, global marketing communications' and marketing directors' demographics:
| Director, Global Marketing Communications | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.4% Female, 47.6% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |