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The differences between directors, global marketing communications and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing communications and a marketing lead. Additionally, a director, global marketing communications has an average salary of $120,551, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a director, global marketing communications include digital marketing, SEO and CRM. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Director, Global Marketing Communications | Marketing Lead | |
| Yearly salary | $120,551 | $104,664 |
| Hourly rate | $57.96 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,853 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Directors, global marketing communications and marketing leads have different pay scales, as shown below.
| Director, Global Marketing Communications | Marketing Lead | |
| Average salary | $120,551 | $104,664 |
| Salary range | Between $90,000 And $160,000 | Between $74,000 And $146,000 |
| Highest paying City | Olympia, WA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | PVH | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a director, global marketing communications and a marketing lead in terms of educational background:
| Director, Global Marketing Communications | Marketing Lead | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, global marketing communications' and marketing leads' demographics:
| Director, Global Marketing Communications | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.4% Female, 47.6% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |