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The differences between directors, global marketing communications and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing communications and a marketing manager. Additionally, a director, global marketing communications has an average salary of $120,551, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a director, global marketing communications include digital marketing, SEO and CRM. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Director, Global Marketing Communications | Marketing Manager | |
| Yearly salary | $120,551 | $104,550 |
| Hourly rate | $57.96 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,853 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Directors, global marketing communications and marketing managers have different pay scales, as shown below.
| Director, Global Marketing Communications | Marketing Manager | |
| Average salary | $120,551 | $104,550 |
| Salary range | Between $90,000 And $160,000 | Between $71,000 And $153,000 |
| Highest paying City | Olympia, WA | Menlo Park, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | PVH | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a director, global marketing communications and a marketing manager in terms of educational background:
| Director, Global Marketing Communications | Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, global marketing communications' and marketing managers' demographics:
| Director, Global Marketing Communications | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.4% Female, 47.6% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |