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The differences between directors, global marketing communications and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing communications and a marketing supervisor. Additionally, a director, global marketing communications has an average salary of $120,551, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a director, global marketing communications include digital marketing, SEO and CRM. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Director, Global Marketing Communications | Marketing Supervisor | |
| Yearly salary | $120,551 | $64,304 |
| Hourly rate | $57.96 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,853 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Directors, global marketing communications and marketing supervisors have different pay scales, as shown below.
| Director, Global Marketing Communications | Marketing Supervisor | |
| Average salary | $120,551 | $64,304 |
| Salary range | Between $90,000 And $160,000 | Between $45,000 And $90,000 |
| Highest paying City | Olympia, WA | Dix Hills, NY |
| Highest paying state | Rhode Island | New York |
| Best paying company | PVH | Halliburton |
| Best paying industry | Professional | Retail |
There are a few differences between a director, global marketing communications and a marketing supervisor in terms of educational background:
| Director, Global Marketing Communications | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 71% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, global marketing communications' and marketing supervisors' demographics:
| Director, Global Marketing Communications | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.4% Female, 47.6% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |