Director, global marketing communications vs regional marketing manager

The differences between directors, global marketing communications and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing communications and a regional marketing manager. Additionally, a director, global marketing communications has an average salary of $120,551, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a director, global marketing communications include digital marketing, SEO and CRM. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Director, global marketing communications vs regional marketing manager overview

	Director, Global Marketing Communications	Regional Marketing Manager
Yearly salary	$120,551	$85,217
Hourly rate	$57.96	$40.97
Growth rate	10%	10%
Number of jobs	107,853	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a director, global marketing communications do?

A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Director, global marketing communications vs regional marketing manager salary

Directors, global marketing communications and regional marketing managers have different pay scales, as shown below.

	Director, Global Marketing Communications	Regional Marketing Manager
Average salary	$120,551	$85,217
Salary range	Between $90,000 And $160,000	Between $62,000 And $116,000
Highest paying City	Olympia, WA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	PVH	AbbVie
Best paying industry	Professional	Construction

Differences between director, global marketing communications and regional marketing manager education

There are a few differences between a director, global marketing communications and a regional marketing manager in terms of educational background:

	Director, Global Marketing Communications	Regional Marketing Manager
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing communications vs regional marketing manager demographics

Here are the differences between directors, global marketing communications' and regional marketing managers' demographics:

	Director, Global Marketing Communications	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 52.4% Female, 47.6%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing communications and regional marketing manager duties and responsibilities

Director, global marketing communications example responsibilities.

Develop and manage a monthly calendar of content for Facebook.
Direct marketing operations in twelve Asia/Pacific subsidiaries in achieving sales of $100 million and operating earnings of $20 million.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Increase use of video and SEO and SEM as well as web advertising.
Create a closed-loop reporting process to measure campaign ROI.
Improve company web presence and optimize rankings through SEO program, which are subsequently implement in France.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Director, global marketing communications vs regional marketing manager skills

Common director, global marketing communications skills

Digital Marketing, 13%
SEO, 13%
CRM, 11%
Content Marketing, 10%
SEM, 10%
B2B Marketing, 9%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

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Director, Global Marketing Communications
Director, Global Marketing Communications vs Regional Marketing Manager

Updated January 8, 2025

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